“As for the future, your task is not to foresee it, but to enable it”.
Antoine de Saint-Exupéry
Antoine de Saint-Exupéry
We assist our clients throughout the EU institutions’ policy-making and offer them the opportunity of being heard on the European stage so that to influence the rules of the game. Given the growing impact of European legislation on national and regional level, managing the political risk at EU level has become crucial for businesses.
We provide accurate and timely analyses of Brussels’ public debate throughout all institutions and relevant fora, in view of assessing the impact on markets and national lawmaking of existing and future EU legislation. We monitor the evolution of the political dynamics in Brussels, in order to create opportunities for discussion between the business community and the institutions.
We assist companies to be accredited as important partners in Brussels. We develop tailor-made strategies for their communications needs: spreading the right message at the right time among the right audience makes all the difference. Our public relation draws the attention of politicians, the private sector, NGOs and public opinion on a wide range of topics as well as on the legislation concerning businesses and new projects.
Luciano Stella is Founder and CEO at MUST & Partners. He first arrived in Brussels for an internship in 2004 and subsequently worked as official at the European Parliament between 2006 and 2009. In 2010, he became Partner of the consulting firm Beretta-Di Lorenzo & Partners and Country Director in Brussels. While holding that position, he oversaw the Lobbying and Public Affairs strategies in Brussels for several clients such as Nuovo Trasporto Viaggiatori, Merck Sharp & Dohme, Bracco, and British American Tobacco. In 2012, he founded EPA – European Project Advice – a consulting firm specialized in European funds planning and management. Luciano is also a consultant in European Affairs for “Risorse per Roma” and for the IRBM Science Park research center. He often lectures in EU lobbying at the University of Salento, SIOI and LUMSA, where he also coordinated a Master in European Studies. Chairman of IBN – Italian Business Network – an Italian association of Brussels-based young professionals, Mr. Stella is also Member of the Executive Council of FEE – Forum d’Etudes Européennes, IEGE – European Institute Legal and Economic, and GII – Gruppo d’Iniziativa Italiana – an association supported by the Italian Embassy in Brussels. Luciano holds a degree in Economics and Business at the University of Roma Tre. Born in ’76 in Rome, he’s a great supporter of A.S. Roma. He also loves cartography, vintage photography, and strategy games. Native Italian speaker, he fluently speaks English and French.
Giuseppe Antonio Fortunato is a Senior Advisor Legal Strategies of MUST & Partners.
In 1996 he began his work in the Foreign Affairs Committee of the Senate of the Republic. In 1999 he arrived at the European Parliament, where he remained as a parliamentary assistant until 2006, following the activities of the Commissions of Foreign Affairs, Regional Transport and Tourism Policies.
His interest in foreign policy led him in 2000 to a degree in International and Diplomatic Sciences, in Gorizia – detached branch, to this dedicated course, of the University of Trieste – followed by a research doctorate in Political Geography and Geopolitics in the same university.
In 2006 he was appointed Chief Secretary of the Foreign Minister and Vice-President of the Council Massimo D’Alema, a position he held until the end of the Prodi government in 2008.
In April 2008 he became manager of Finmeccanica, the Italian holding of aerospace and defense, moving to Moscow, as a Director of activities in the Russian Federation and CIS until June 2012. From July 1, 2012, Finmeccanica sends him to head the Brussels office, in charge of relations with the European Union and NATO. During the years as a company manager, he completed his academic training with a master’s degree in Law and a master’s degree in Economics.
In January 2015 he changed jobs, called by Pier Carlo Padoan, Minister of Economy, to the role of his advisor, dealing with subsidiaries and state subsidiaries, internationalization of the economy, special economic initiatives.
In the course of 2015 he was appointed, in the CONI, a member of the Roma 2024 Committee.
In November of the same year he entered, as Full-time Professor of International Relations for Public Administration, in the National Administration School, at the time presided over by Giovanni Tria.
In January 2016 he left all other positions to enter Poste Italiane, as a manager, playing the role of Head of Institutional Relations of the group, until February 2018. Pugliese by birth, Gorizian by adoption, European by vocation. He cultivates his interest in geography by becoming Secretary General of the Italian Geographic Society in 2015.
Love the sea and sailing, for passion and reflection, not for competition.
At MUST & Partners since January 2016, Marco is responsible for external relations, event organization and communications. He works as a freelancer for different Italian newspapers, including “Il Resto del Carlino” and “Outlook Confindustria”. He also runs the personal opinion blog “Lost in Ambition” and contributed to the creation and publication of a study for the F.I.G.C. – Federazione Italiana Gioco Calcio, concerning the youth football sector in Europe. Marco co-founded an events and public relations company, which was active for several years in northern Italy. He’s President of the non-for-profit association “IDEAL”, which organizes sport festivals, literary meetings, and ecological days, in Modena. He also was coordinator of two volunteer groups, following the earthquake in 2012 and the flood in 2014, in Emilia-Romagna. Marco holds a Bachelor’s Degree in Modern Literature at the University of Bologna, where he also worked for the cultural magazine published by “Il Mulino”, and a Master’s Degree in Political Sciences – International and European Relations at the University of Parma, with the thesis “#OccupyVietnam – The foreign policy of John Fitzgerald Kennedy, from Cuba to South-East Asia”. He has a Postgraduate Diploma in Communication, Public Affairs and International Relations, at Il Sole 24 Ore’s Business School in Rome. Big sports fan, aspiring gourmet, film and TV series young critic. Italian native speaker, Marco is fluent in English and French.
At MUST & Partners since November 2017, Ida deals with policies and legal affairs mainly in the energy, mobility and public procurement sectors.
Ida graduated in Law at the LUISS Guido Carli in 2014 and, after an internship in a law firm, she passed the bar exam in 2018.
The interest in international law leads her to attend in 2016 the Summer School of the Hague Academy of International Law based at the International Court of Justice.
In 2017 she obtained a Postgraduate Diploma in Corporate Communication, Lobbying and Public Affairs from the Sole 24 Ore’s Business School.
Ida speaks fluently English, she can understand and read French. In her free time, she enjoys practicing yoga, tasting wine and discovering new destinations.
In MUST & Partners since November 2017, after a previous experience at the European Parliament, Giovanni follows clients in the transport and tobacco sectors, dealing with the drafting of lobbying plans, legislative monitoring and political intelligence.
Giovanni graduated in Law from University of Milan, with a thesis in Parliamentary Law.
During the University years, he spent a semester in China at Xiamen University, where he had the chance to deepen Chinese Commercial Law and attended short courses at Kings College London and the University of Sarajevo.
Giovanni took a post-graduate course in Corporate Communication and Public Affairs at Sole 24 Ore Business School in Rome.
He speaks English and French.
In MUST & Partners since April 2018, where she manages digital dossier, Annamaria is graduated in Political Science and International Relations – with the thesis “Lobbying and public policies” – at “La Sapienza” University of Rome, where she collaborated with the Internationalization and European programs Area. Editor for “Giovani nel Mondo” association based in Rome, she has published contents for the online platform www.carriereinternazionali.com. Then, she obtained a Master’s degree in International Relations with the thesis “The transformation of local authorities in Italy between historical legacies and the process of European integration”, carrying out her studies between Rome and the Universiteit Antwerpen in Antwerp, Belgium.
She participated in the course “Communication, Lobbying and Politics” held in Rome by the Running Academy, operating at the public affairs company “Reti”. Her project “City growth and new housing policy” was considered one of the best projects of the political school organized by “Italiadecide”, an association for the quality of public policies, and it was presented at the “Sala del Mappamondo” of the Italian Parliament.
Involved in social matters, she has coordinated a civic movement and an association of her territory, promoting political, cultural, naturalistic, voluntary and charitable events.
Italian mother tongue, she works in English and understands French.
Great passion for hiking, backpacking, radio news, reading, music and dance.
Olivier lives and works in Brussels since 2014, where he is Chairman of the Board of Directors of Europartners LCC, a consultancy firm operating in the field of employment, training, social policies and entrepreneurship.
He works together with MUST & Partners on common projects. Since 1994 Olivier has developed a strong expertise in programming, accounting, monitoring and evaluation of development programs co-financed with EU funds, especially by the European Social Fund and the European Regional Development Fund.
Since 2000 he has developed skills in planning, partnership management, running and supervision of projects activities for the Public Administration and the private sector. At the same time, he worked with INAPP and the Italian National Council for Economics and Labour as analyst and researcher in the field of labour active market policies. He coordinated several works/projects/activities on employment policies and social inclusion. Olivier holds a degree in Economics and Business at the La Sapienza University of Rome. Italian native speaker, he speaks English fluently.
Claudio Campetta hold a degree in Economics and Business from Roma Tre University, He is a Certified Accountant and statutory auditor since 2008, and is a founding partner of the Public Accountants Firm Baldi & Associati. Between 2013 and 2016 he was Vice-President of the Committee ‘Professional Practices Management’ of the Certified Public Accountants, Auditors and Advisors Professional Association of Rome. He co-founded European Project Advice Llc, a consultancy operating in the field of the EU co-financing programmes, with an expertise on all the project stages. Claudio is an expert in Corporate and Tax Law, especially on extraordinary and ordinary corporate management operations, with a focus on merger, division and liquidation operations. During his career, he has been Head of several limited companies. He also works as a fiscal and administrative-audit consultant, drafting business plans for start-ups. At MUST & Partners, Claudio is an economic and corporate adviser.
He was born in Rome in 1976.
Francesco studied at NABA – Nuova Accademia of Belle Arti of Milan, specializing as Graphic Designer, Brand and Web Designer and Motion Graphics. He has been working with MUST & Partners for some time, dealing with the graphical and creative aspects of the company communications services. Italian mother tongue, he’s fluent in English.
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